Sales Trigger Event Detection
Catch the moment a company's situation changes and creates a reason to buy.
Catch the moment a company's situation changes and creates a reason to buy.
What is Sales Trigger Event Detection?
Monitor the nine families of trigger events — hiring, leadership, social, technology, funding, GTM motion, first-party, pain and external buying — across public and licensed sources. Signal detects each event, resolves it to an account, and tells you what changed and why it matters, so outreach is timed to the moment, not the quarter.
Everything trigger events needs
Nine signal modules
Watches hiring, leadership, social, technology, funding, GTM motion, first-party, pain and RFP sources — each switchable per workspace.
Built on the AllAI Signal platform
The same AI and data that power your whole AllAI Signal workflow.
Nine signal modules
Watches hiring, leadership, social, technology, funding, GTM motion, first-party, pain and RFP sources — each switchable per workspace.
Signal stacking
Combines independent signals on one account within a freshness window — three converging signals beat a single trigger.
Explainable scoring
A Judge agent scores every opportunity on six factors, assigns a tier, and writes its reasoning in plain language.
How it works
Configure
Describe what you sell and switch on the signal modules that matter.
Detect
Scout agents watch job boards, news, social, funding and RFP feeds on a schedule.
Resolve
Every event resolves to a named account with evidence — unresolved events are parked, never guessed.
Rate
A Judge agent stacks signals, scores six factors, assigns a tier, and writes its reasoning.
Deliver
Rated opportunities land in your workbench, REST API, webhooks and digests.
Why teams choose it
Works with your stack
Trigger events FAQs
What is a sales trigger event?
A change inside a company — a new hire, a funding round, a leadership move, a posted RFP — that creates a reason to buy now. Signal watches for these continuously and resolves each to a named account.
Which trigger events does Signal watch?
Nine families: hiring, leadership changes, social posts, technology adoption, funding and company change, GTM motion, first-party engagement, pain signals, and external buying like RFPs and marketplace projects.
How is this different from a lead list?
A list is built from firmographics, so every account looks the same. Signal only surfaces accounts where something just changed, and carries the evidence and the reason to contact.
See Sales Trigger Event Detection in action
Trigger events resources & playbooks
Ready to put Sales Trigger Event Detection to work?
Book a demo and see it run against your real pipeline.