One piece a month, worth the time

Notes from deploying AI inside real operations. No announcements, no predictions.

One click to unsubscribe, no questions

One idea

A single subject, examined properly, rather than five links and a summary.

Written from practice

Drawn from real deployments rather than industry commentary.

Specific about limits

What did not work is usually the more useful half.

Recent issues

Jun 2026

The state of AI outbound

What's working in cold email and calling right now.

May 2026

Forecasting you can trust

How AI-native CRMs change the forecast call.

May 2026

Winning the AI answer box

GEO/AEO tactics to get cited by AI search.

Who this is for

Operators, founders, and functional leads who are evaluating or already deploying AI in a real business, and who have read enough vendor content to be tired of it. Not written for people looking for general AI news. There are better sources for that, and they publish more often.